
Before launching SB Elevated, I spent more than seven years helping grow a nationally recognized Shark Tank consumer brand through one of the most exciting periods in its history. It has grown into a business generating more than $9 million in annual revenue.
During those seven years, I worked across SEO, content strategy, paid advertising, website optimization, customer research, product launches, and emerging AI search strategies. I had the opportunity to contribute to measurable growth across nearly every major digital marketing channel.
Today, I bring those same lessons to small businesses.
Because while most small businesses don't have enterprise budgets or large marketing teams, they still deserve thoughtful strategy, practical guidance, and marketing that helps them grow.
Helping grow one of the most recognized brands in the wedding industry.
Led initiatives during a period of significant company growth.
Grew an engaged audience through customer-focused content.
Built AI-first content strategies that increased visibility across emerging AI platforms.
Improved average search rankings from position 18 to position 7 in one year, increasing organic traffic by 20% YoY.
Generated qualified leads through efficient, performance-focused advertising campaigns.
Throughout my career, I had the opportunity to be the main point of contact and support marketing initiatives alongside nationally recognized brands and strategic partners, including:





...and many others.
Working alongside recognizable brands reinforced something I still believe today:
Great marketing isn't reserved for big companies.
It's built on the same principles every business can apply:
Clear communication. Customer trust. Thoughtful strategy.
One of the biggest advantages of my background is seeing how every piece of marketing works together. Instead of focusing on just one channel, I've worked across nearly every stage of the customer journey. Marketing works best when every piece supports the next. That's the perspective I bring to every client.
Understanding what customers actually need, not just what businesses want to say.
Helping businesses become easier to discover through search engines and emerging AI platforms.
Creating educational content that builds trust before asking for the sale.
Nurturing relationships through thoughtful communication.
Driving qualified traffic while keeping acquisition costs efficient.
Supporting new products and initiatives from strategy through execution.
Collaborating with brands to create value for customers.
Improving the experience long after someone becomes a customer.
Working inside a growing company taught me something I couldn't have learned from a textbook.
Growth rarely comes from one brilliant marketing campaign. It comes from hundreds of thoughtful decisions made consistently over time.
I learned that:
Those lessons became the foundation of SB Elevated.
After years of helping to grow a national consumer brand, I realized something. Many small business owners face the exact same marketing challenges.
The difference is they don't have large teams, unlimited budgets, or entire departments dedicated to solving those problems. Too often they're expected to figure everything out themselves, or spend thousands of dollars before they even know where to begin.
I wanted to change that. SB Elevated exists to give small business owners the kind of strategic guidance that's often reserved for much larger companies.
Whether we're working together through consulting, educational resources, worksheets, or Skill Guides, my goal is always the same:
Help you make better business decisions with confidence.
When we work together, you won't get recycled advice or generic marketing templates.
You'll get thoughtful recommendations based on your goals, your customers, and your business. I'm interested in helping you build a business that continues to grow.
Marketing tools change. Good strategy lasts.
Sometimes the best investment is doing less, not spending more.
Every recommendation should fit your budget, your schedule, and your goals.
I'm not interested in quick wins that disappear next month.

Outside of work, I'm a mom, a lifelong learner, and someone who genuinely enjoys helping people solve problems.
Some of my favorite conversations aren't about marketing tactics at all. They're about helping a business owner finally gain clarity on where to focus next.
That's the heart of SB Elevated.
Helping small businesses communicate with confidence.
Whether you're looking for a second opinion on your marketing, need help creating a strategy, or simply want someone to help you think through your next challenge, I'd love to help.
Let's build something that lasts.
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